Keynotes & Talks
Evidence-based talks on behavioral design, digital nudging, and how AI shapes human decision-making — engaging for executive audiences, grounded in current research.
- Behavioral Design
- Digital Nudging
- Human-AI Interaction
I study how design changes behavior.
Dr. Vincent Beermann
- Postdoctoral Researcher & Interim Chair, Design Thinking and Innovation Research, Hasso Plattner Institute, University of Potsdam
- Affiliated Researcher, MIT Media Lab (Fluid Interfaces)
I am a psychologist and information systems researcher. My work connects behavioral science and design: digital nudging and choice architecture, large-scale field experiments on energy and water conservation, and the question of how AI changes the way we decide and work. I completed my PhD at the Hasso Plattner Institute (summa cum laude), where I now lead the Design Thinking and Innovation Research group on an interim basis, and I collaborate with the Fluid Interfaces group at the MIT Media Lab. Outside academia, I co-founded Menura Audio, a modular DJ mixer.
Selected publications
What Is a Problem? Criteria and Guidelines for Crafting Research Problems in Design Science
How Effective Are Digital Green Nudges? A Publication Bias-Adjusted Meta-Analysis
Addressing Inertia in Pro-Environmental Behavior through Nudges: A Review of Existing Literature and a Framework for Future Research
Green Nudges: How to Induce Pro-Environmental Behavior Using Technology
Work with me
I work with organizations that want to understand how people actually decide — and how to design technology, products, and AI systems accordingly.
Workshops & Executive Education
Hands-on formats on design thinking, behavioral design, and working with AI — from half-day sessions to multi-day executive programs.
Executive Coaching
One-on-one coaching for leaders — psychologically grounded (trained psychologist, systemic approach), strictly confidential, and focused on what actually shifts behavior: patterns, context, and small experiments between sessions.
Advisory
Scientific advice for teams building products that change behavior: intervention design, choice architecture reviews, and rigorous evaluation — including field experiments.